• Admin
• Wednesday 10th of August 2022

You might be relieved to know that amazon suspension accounts are not uncommon. Panic is not a solution; you only need to take a deep breath and relax. For everything else, we are here to guide you in the most detail possible. Jumping a few hurdles firmly is a part of running an Amazon business.

Despite the difficult situation, staying calm is the best thing you can do. Don’t act in a hurry. What makes a big difference in your composed nature ? The good news is that we’ve dealt with plenty of Amazon seller suspension cases before, and we are here to help you in the best possible way.

Why Does Amazon Suspend an Account?

There are plenty of reasons for which your account has been suspended. From selling not according to the seller’s policy strictly to selling restricted products to high negative customer experience rating to account suspension. Following are some major reasons for which an Amazon account can be suspended:

• Selling Counterfeit Products

Integrity is the core value of the business, especially in the Amazon marketplace. Amazon does not tolerate sellers who sell fake or counterfeit products on its platform. One of the prime reasons for which the seller’s account is suspended is selling counterfeit products.

• Performance Issues

For Amazon’s sellers, performance metrics play a vital role. There are certain performance standards that each seller has to meet in order to keep the seller’s account active and in play. If you do not meet the expectation, you are subject to account suspension. Following are some standard metrics:

• Late shipment rate: <4%
• Order defect rate: <1%
• Pre-fulfillment cancel rate: <2.5%
• Valid tracking rate: <5%
• Not Stick to Amazon’s Terms of Service

Every seller on Amazon must follow its terms of service, and not following them can result in a temporary suspension to a permanent account ban. Following are some actions that result in suspension:

• Selling Restricted Products

Selling restricted or illegal products definitely leads to account suspension forever. In the same way, selling inferior quality products is also a violation of the policy. You must check out the list of restricted items before starting selling.

•    Buying Fake Reviews

Buying fake reviews from others is nothing but putting an axe on your own foot. Every year countless accounts get suspended for fake reviews, in spite of buying fake reviews trying to improve the experience of customers for long-term business gain. If they came across fake reviews, the seller’s account led to the immediate suspension.

• More than one seller’s account

Another violation of the policy that proves to be a costly mistake is creating more than one seller’s account for a single product. In order to sell more products, sometimes sellers create more than one account. If Amazon finds out about the secondary account, then chances are that both your accounts may come into their suspicious rader, which no seller wants.

• Intellectual Property Violation

Every Amazon seller has to comply with Intellectual property, including property, patent, trademark, etc. Trademark infringement or any violation directly led to the account suspension. Before starting to sell, it is advisable to read the terms of service carefully to avoid such mistakes.

Writing a Plan of Action

Before writing a plan of action, ensure to follow the following tips:

1. Stay Professional

One of the best pieces of advice to take into consideration while writing a plan of action is to stay professional. Despite all anger or frustration, do not question the Amazon process; in fact, tell them how grateful you are as Amazon’s sellers. Do not threaten them with legal action or any non-professional conduct.

1. Precise and Factual

While writing, make sure to avoid too many details and keep it very short and to the point. Do not brag about anything; it would be much better if you present your plan of action in short paragraphs and bullet points(if possible). It might be harsh to say, but not everyone will be ready to read the long-form emails as they might have to deal with complaints like yours hundreds a day.

1. Do not Blame Buyers for Anything

One thing that every buyer must avoid in their plan of action is to avoid blaming buyers for their seller’s account suspension. Even if you think buyers are responsible for your account suspension, “DO NOT BLAME” them. Rather than blaming them, focus on how to reinstate your account.

1. Tell them about your POA.

In your email, mention the plan of action and tell them what changes you have made in your business conduct to avoid suspension in the future. For instance, if a particular product is getting bad reviews, it would be advisable to take down that product from your selling list. This action of yours indicates that you care about the policies of Amazon, and you are ready to be flexible in your terms to serve buyers in the best interest.

Dos and Don’ts in Plan of Action

Do’s

Be Precise in your email
State your future action to avoid suspension
Tell them about actions you have taken to rectify the mistake
Stay professional and do not abuse them

Don’ts

Threaten Amazon with legal action
Hurry to submit the appeal
Not accepting the mistakes
Opening a new seller’s account

Hire Professionals

At the end of the day, it is important to understand Amazon suspension happens often. All you can do is hire an appeal service to reinstate the suspended account at the earliest possible. Hire AMZ Sidekicks as we guide our clients with small details to reinstate their accounts at the fastest possible. Our experienced team has the experience to reinstate amazon’s seller account. Call us today for better guidance.